6 Reasons Why Content Marketing is Important for Your Business


Have you ever wondered if or why you should use content marketing for your business?

Or maybe you keep hearing this buzz word, and you don't even know what it is. Well, if you have a product or services to sell, then you better (1) learn what it is and (2) start doing it.

Whether you're a small business or larger firm, you need to use content marketing to grow your business.

If you are one of Grit HQ's current clients, you know my 3 favorite letters: ROI. Well, investing time or money in content marketing can bring a huge return on investment for your business.

What is content marketing?

Content marketing is a strategic way to build a targeted audience by publishing relevant, attention-grabbing content (like blog content, email newsletters, or social media content). With that targeted content, you typically either educate your customers or address their pain points.

And when you push targeted content online, you expand your reach and build awareness of your brand, business or service.

Still unconvinced? Here are 6 reasons why content marketing is important for your business's growth.

1. Grow brand awareness

Regularly pushing fresh, new content keeps your business at the forefront of your customers' minds.

Think about it: someone subscribes to your newsletter or follows you on social media.

Maybe that person is not ready to buy from you right NOW.

But by regularly publishing content and pushing it out, you grow your customer's awareness of your brand, what it's about, and what you can offer the customer.

So when they do need to make a purchase or buy services, they will think about you before any of your other competitors who aren't pushing content online.

2. Establish your business's expertise

When you produce regular content, you also show your potential customers or donors that your business is an industry leader.

Content, whether via blog posts, social media, or email newsletters, are opportunities for your business to nonchalantly "show off" its expertise... without that perceived chin-up, high-brow attitude that comes along with showing off.

3. Content expands your reach and improves your SEO

Content naturally expands your reach. Publishing relevant blog content attracts people who are interested in what your business offers.

Regularly publishing content can also improve your website's search engine ranking. This is because when your website and its content is linked to on the Internet, search engines are told that your website provides value for others.

And who doesn't want their business to rank better on search engines? 

4. Lead generation

Content expands your reach to new potential customers, establishes your business's expertise...and content can act as a lead generator for your business.

Reading an article you publish can be someone's first interaction with your business.

And if that person ends up signing up for your email newsletter, you have the opportunity to continue re-engaging them and letting them know about your brand and what you do.

5. Content is shareable on social media

One of the best parts about creating content is that it can be shareable on social media. Your blog posts can be circulated on social media sites like Facebook, Pinterest and Twitter.

You can even create image-centric content like infographics or other social media images. When your content resonates with your followers, social media makes it easy for them to share or re-tweet your images!

6. Content works for you forever

The best part about content is that once it's written, it can work for you forever. Sure, you'll have to make updates in the future to make sure your content stays up-to-date. But once you put the work in, you can reap the benefits from that work in the future.

  • Content will always serve as a piece of your business's content portfolio. 
  • Content will always be shareable on social media.
  • Content will always be there to generate leads for your business.

And all of the above means that once content is written, it can continuously grow brand awareness of your business and establish your business's expertise with new customers. 

Your audience builds your business

In today's digital age, your audience builds your business.

That's why content marketing is so important: it grabs the attention of your potential customers and builds interest in you as a business. 

Do you want to get your business on the content marketing train, but don't know where to start?

Do better,

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