Donor messaging is such a vague space people oftentimes don’t know what to do or where to start. Sometimes it’s because nonprofits want to cut corners, get creative, and forget about their branding. But the truth is, your agency’s branding should guide what kind of messaging you need to show donors, what that messaging looks like, and how you'll do it.

When I launched Grit HQ a little over a year ago, I knew I needed to develop my audience.

So, I decided to do the social media thing. Create a Facebook page, start tweeting, changing my personal Instagram to business...

Need a trifold brochure? No you don’t. You need a 30-minute brand consultation. Erica was one of my first clients when I launched Grit in April 2017. She is a woman with a marketing background in corporate America who also happened to have a pretty rad style.

If you're a nonprofit, chances are you don't have a graphic design and social media expert doing your marketing. Those people cost money.

But, it doesn't mean your volunteer, working board member or administrative assistant who doubles are your marketing coordinator can't still be a nonprofit marketing superstar!

Learn how Emily Steele, a volunteer and our Grit HQ Public Relations Consultant has developed and "failed forward" with her trials and tribulations in marketing a community theatre in Decatur, Illinois.

Have you ever wondered if or why you should use content marketing for your business?

Whether you're a small business or larger firm, you need to use content marketing to grow your business.

My clients know my 3 favorite letters: ROI. Well, investing time or money in content marketing can bring a huge return on investment for your business.

You have a million and one things on your nonprofit's to-do list. And you already regularly engage your donors in a newsletter (right?). So you're either unconvinced, or on the fence, about adding an e-newsletter to your nonprofit's endless to-do list.

I launched my business because I saw a gap in the market. Marketing firms charged up the wazoo for website design, branding packages, and logos for nonprofits. There were very few easy-to-use, content-focused marketing options for nonprofits and small businesses. This made my heart hurt...

It was 2016. I was the Director of Public Relations and Development at MRI. Mike with MW Made It and I collaborated on an awesome, branded poster for the first ever Decatur Craft Beer Festival.

The branding for the event was awesome. The logo was awesome (props, Mike!). The poster was awesome. We sent the poster to the printer and distributed matching flyers to 500 or so people. I was really proud of it.

Until I noticed after printing and sending everything out to a gazillion people that “souvenir” was spelled wrong.